Smart Strategy. Bold Stories. Real Impact.
Our clients are building the future of energy, infrastructure, and industry. But when they get stuck in the thick of R&D, hiring, pitching, and trying to stay focused… explaining the ‘why’ of their business can end up duct-taped together at the last minute.
Don’t get us wrong, duct tape can solve a lot of problems, but not this.
Telling the ‘why’ in a way people can understand and connect with is not always second nature for technical teams. But story as a business strategy is exactly what we excel at - and it’s your secret weapon.
We are not a big agency. We are a nimble team built on deep relationships with our clients and a shared passion for turning complex, technical innovation into stories that move people.
We specialize in marketing for climate tech and energy start-ups, and the hard-to-explain work of innovating and reinventing legacy industries.
We’re not just here to “make it pretty.” We’re your research arm, pitch whisperers, creative partners, and clarity-obsessed collaborators. From decks and data, to websites, events, and brand strategy—we bring coherence, confidence, and some much-needed calm to the chaos.
So who are we?
We are Ted Butler, Elayne Cronin, and now officially Carolyn MacNeill, a team of strategists, storytellers and communicators with decades of experience helping innovators make their mark.
We build stories the way you build your products: deliberately, collaboratively, and with just enough surprise to make people stop and pay attention.
Do we have yours?
You’re building the engine.
We bring the fuel.
Let’s drive your business forward.
